The tags follow the Google Analytics format so most customers will not have to change their marketing urls to begin to see user's tagged by marketing source.
Use the URL builder below to build an example marketing URL. All parameters are optional.
|Use utm_source to identify a search engine, newsletter name, or other source.|
|Use utm_medium to identify a medium such as email or cost-per- click.|
|Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.|
|Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.|
|Used for paid search. Use utm_term to note the keywords for this ad.|